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Bulleit Bourbon vs Jack Daniel’s 12 Year
Comparing Bulleit Bourbon and Jack Daniel’s 12 Year reveals a matchup between a sourced, spice-driven blend and a traditional, even-keeled Kentucky staple.
Key Specifications
| Feature | Bulleit Bourbon | Jack Daniel’s 12 Year |
|---|---|---|
| Type / Style | High-Rye Bourbon | Traditional Tennessee Whiskey |
| Mash Bill | 68% corn, 28% rye, 4% malted barley | 80% corn, 8% rye, 12% malted barley |
| Age | No age statement | 12 years |
| Proof | 90 proof (45% ABV) | 107 proof (53.5% ABV) +17 proof |
| Approx. Price 1 | ~$25 – $32 ~$72 less | ~$80 – $120 |
| Availability | Widely available easier to find | Limited |
- US shelf prices as of 2026-08; they vary widely by market.
AG’s Rating and AG’s Notes
Bulleit Bourbon
Not rated yetNo notes yet.
Jack Daniel’s 12 Year
Not rated yetNo notes yet.
Flavor Profile
Bulleit Bourbon Jack Daniel’s 12 Year
Axis by axis, biggest gap first
sweetness 5/8 sweetness: Bulleit Bourbon 5 out of 10, Jack Daniel’s 12 Year 8 out of 10
oak 5/8 oak: Bulleit Bourbon 5 out of 10, Jack Daniel’s 12 Year 8 out of 10
spice 7/5 spice: Bulleit Bourbon 7 out of 10, Jack Daniel’s 12 Year 5 out of 10
heat 4/6 heat: Bulleit Bourbon 4 out of 10, Jack Daniel’s 12 Year 6 out of 10
fruit 5/6 fruit: Bulleit Bourbon 5 out of 10, Jack Daniel’s 12 Year 6 out of 10
nuttiness 3/4 nuttiness: Bulleit Bourbon 3 out of 10, Jack Daniel’s 12 Year 4 out of 10
Flavor Profile Differences
Sweetness is where these two part ways.
- Bulleit Bourbon: The bottle that put high-rye bourbon in every cocktail bar in the country. Peppery and dry with the familiar MGP dill note, and it earns its place behind the bar more than in a glass on its own.
- Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
Which One Should You Choose?
- Go with Bulleit Bourbon if you want a dry, peppery, high-rye bourbon built for cocktails and available absolutely everywhere at a significantly lower price point.
- Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with more proof behind it.
Best enjoyed old-fashioned, cocktails, highball (Bulleit Bourbon); neat, rocks (Jack Daniel’s 12 Year).