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Evan Williams Black Label vs Jack Daniel’s 10 Year

Comparing Evan Williams Black Label and Jack Daniel’s 10 Year is a closer contest than it looks — both are traditional bourbons, separated mainly by price (~$14 – $18 vs. ~$70 – $90).

Key Specifications

Feature Evan Williams Black Label Jack Daniel’s 10 Year
Type / Style Traditional Bourbon Traditional Tennessee Whiskey
Mash Bill 78% corn, 10% rye, 12% malted barley 80% corn, 8% rye, 12% malted barley
Age No age statement 10 years
Proof 86 proof (43% ABV) 97 proof (48.5% ABV) +11 proof
Approx. Price 1 ~$14 – $18 ~$64 less ~$70 – $90
Availability Widely available easier to find Limited
  1. US shelf prices as of 2026-08; they vary widely by market.

AG’s Rating and AG’s Notes

Evan Williams Black Label

Not rated yet

No notes yet.

Jack Daniel’s 10 Year

Not rated yet

No notes yet.

Flavor Profile

Evan Williams Black Label Jack Daniel’s 10 Year
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

oak 5/7 oak: Evan Williams Black Label 5 out of 10, Jack Daniel’s 10 Year 7 out of 10
fruit 4/6 fruit: Evan Williams Black Label 4 out of 10, Jack Daniel’s 10 Year 6 out of 10
heat 3/5 heat: Evan Williams Black Label 3 out of 10, Jack Daniel’s 10 Year 5 out of 10
sweetness 6/7 sweetness: Evan Williams Black Label 6 out of 10, Jack Daniel’s 10 Year 7 out of 10
spice 4/5 spice: Evan Williams Black Label 4 out of 10, Jack Daniel’s 10 Year 5 out of 10
nuttiness 4/4 nuttiness: Evan Williams Black Label 4 out of 10, Jack Daniel’s 10 Year 4 out of 10

Flavor Profile Differences

Barrel influence is the main separator.

  • Evan Williams Black Label: The everyday black label, and a perfectly competent well bourbon. Softer and sweeter than the bonded version, with less to say but nothing objectionable.
  • Jack Daniel’s 10 Year: The return of an age-stated Jack Daniel's after more than a century. Ten years add dark fruit, cocoa and real oak to the familiar banana-and-caramel Lynchburg profile.

Which One Should You Choose?

  • Go with Evan Williams Black Label if you want a dependable, inexpensive mixing bourbon and nothing more complicated than that at a significantly lower price point.
  • Go with Jack Daniel’s 10 Year if you want an older, oak-forward Jack Daniel's with dark fruit and cocoa with more proof behind it.

Best enjoyed cocktails, highball, rocks (Evan Williams Black Label); neat, rocks (Jack Daniel’s 10 Year).