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Evan Williams Black Label vs New Riff Bottled-in-Bond

Evan Williams Black Label and New Riff Bottled-in-Bond sit on opposite sides of a familiar divide: an old-guard, classically built classic versus a new-wave, rye-forward craft style.

Key Specifications

Feature Evan Williams Black Label New Riff Bottled-in-Bond
Type / Style Traditional Bourbon High-Rye Bourbon
Mash Bill 78% corn, 10% rye, 12% malted barley 65% corn, 30% rye, 5% malted barley
Age No age statement 4 years
Proof 86 proof (43% ABV) 100 proof (50% ABV) +14 proof
Approx. Price 1 ~$14 – $18 ~$26 less ~$38 – $45
  1. US shelf prices as of 2026-08; they vary widely by market.

AG’s Rating and AG’s Notes

Evan Williams Black Label

Not rated yet

No notes yet.

New Riff Bottled-in-Bond

Not rated yet

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Flavor Profile

Evan Williams Black Label New Riff Bottled-in-Bond
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

spice 4/9 spice: Evan Williams Black Label 4 out of 10, New Riff Bottled-in-Bond 9 out of 10
heat 3/6 heat: Evan Williams Black Label 3 out of 10, New Riff Bottled-in-Bond 6 out of 10
sweetness 6/4 sweetness: Evan Williams Black Label 6 out of 10, New Riff Bottled-in-Bond 4 out of 10
fruit 4/5 fruit: Evan Williams Black Label 4 out of 10, New Riff Bottled-in-Bond 5 out of 10
nuttiness 4/3 nuttiness: Evan Williams Black Label 4 out of 10, New Riff Bottled-in-Bond 3 out of 10
oak 5/5 oak: Evan Williams Black Label 5 out of 10, New Riff Bottled-in-Bond 5 out of 10

Flavor Profile Differences

Rye spice is the dividing line here.

  • Evan Williams Black Label: The everyday black label, and a perfectly competent well bourbon. Softer and sweeter than the bonded version, with less to say but nothing objectionable.
  • New Riff Bottled-in-Bond: At 30% rye this is about as spice-forward as bourbon gets before becoming rye whiskey. Peppery and herbal with mint and dill, non-chill-filtered for texture, and noticeably dry rather than sweet.

Which One Should You Choose?

  • Go with Evan Williams Black Label if you want a dependable, inexpensive mixing bourbon and nothing more complicated than that at a lower price point.
  • Go with New Riff Bottled-in-Bond if you want aggressive rye spice and a dry, herbal profile from a modern craft distillery with more proof behind it.

Best enjoyed cocktails, highball, rocks (Evan Williams Black Label); neat, old-fashioned, cocktails (New Riff Bottled-in-Bond).