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Evan Williams Black Label vs Rebel 100
Put Evan Williams Black Label next to Rebel 100 and you have a classic, corn-forward stalwart set against a blender-built, high-wheat bottling.
Key Specifications
| Feature | Evan Williams Black Label | Rebel 100 |
|---|---|---|
| Type / Style | Traditional Bourbon | Wheated Bourbon |
| Mash Bill 1 | 78% corn, 10% rye, 12% malted barley | 68% corn, 20% wheat, 12% malted barley |
| Age | No age statement | No age statement |
| Proof | 86 proof (43% ABV) | 100 proof (50% ABV) +14 proof |
| Approx. Price 2 | ~$14 – $18 ~$7 less | ~$20 – $25 |
- Rebel 100 does not publish an official mash bill.
- US shelf prices as of 2026-08; they vary widely by market.
AG’s Rating and AG’s Notes
Evan Williams Black Label
Not rated yetNo notes yet.
Rebel 100
Not rated yetNo notes yet.
Flavor Profile
Evan Williams Black Label Rebel 100
Axis by axis, biggest gap first
spice 4/2 spice: Evan Williams Black Label 4 out of 10, Rebel 100 2 out of 10
heat 3/5 heat: Evan Williams Black Label 3 out of 10, Rebel 100 5 out of 10
sweetness 6/7 sweetness: Evan Williams Black Label 6 out of 10, Rebel 100 7 out of 10
oak 5/4 oak: Evan Williams Black Label 5 out of 10, Rebel 100 4 out of 10
nuttiness 4/3 nuttiness: Evan Williams Black Label 4 out of 10, Rebel 100 3 out of 10
fruit 4/4 fruit: Evan Williams Black Label 4 out of 10, Rebel 100 4 out of 10
Flavor Profile Differences
The gap between these two is mostly about spice.
- Evan Williams Black Label: The everyday black label, and a perfectly competent well bourbon. Softer and sweeter than the bonded version, with less to say but nothing objectionable.
- Rebel 100: A budget wheater at a useful proof. Sweet vanilla, honey and caramel with soft bread notes and very little rye bite.
Which One Should You Choose?
- Go with Evan Williams Black Label if you want a dependable, inexpensive mixing bourbon and nothing more complicated than that at a slightly lower price point.
- Go with Rebel 100 if you want a sweet, 100-proof wheater for mixing and easy sipping.
Best enjoyed cocktails, highball, rocks (Evan Williams Black Label); rocks, old-fashioned, cocktails (Rebel 100).