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Evan Williams Black Label vs Russell’s Reserve 10 Year

Comparing Evan Williams Black Label and Russell’s Reserve 10 Year reveals a matchup between a traditional, even-keeled Kentucky staple and a traditional, spice-driven Kentucky staple.

Key Specifications

Feature Evan Williams Black Label Russell’s Reserve 10 Year
Type / Style Traditional Bourbon High-Rye Bourbon
Mash Bill 78% corn, 10% rye, 12% malted barley 75% corn, 13% rye, 12% malted barley
Age No age statement 10 years
Proof 86 proof (43% ABV) 90 proof (45% ABV) +4 proof
Approx. Price 1 ~$14 – $18 ~$29 less ~$40 – $50
  1. US shelf prices as of 2026-08; they vary widely by market.

AG’s Rating and AG’s Notes

Evan Williams Black Label

Not rated yet

No notes yet.

Russell’s Reserve 10 Year

Not rated yet

No notes yet.

Flavor Profile

Evan Williams Black Label Russell’s Reserve 10 Year
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

oak 5/8 oak: Evan Williams Black Label 5 out of 10, Russell’s Reserve 10 Year 8 out of 10
spice 4/6 spice: Evan Williams Black Label 4 out of 10, Russell’s Reserve 10 Year 6 out of 10
heat 3/4 heat: Evan Williams Black Label 3 out of 10, Russell’s Reserve 10 Year 4 out of 10
nuttiness 4/3 nuttiness: Evan Williams Black Label 4 out of 10, Russell’s Reserve 10 Year 3 out of 10
sweetness 6/6 sweetness: Evan Williams Black Label 6 out of 10, Russell’s Reserve 10 Year 6 out of 10
fruit 4/4 fruit: Evan Williams Black Label 4 out of 10, Russell’s Reserve 10 Year 4 out of 10

Flavor Profile Differences

Barrel influence is the main separator.

  • Evan Williams Black Label: The everyday black label, and a perfectly competent well bourbon. Softer and sweeter than the bonded version, with less to say but nothing objectionable.
  • Russell’s Reserve 10 Year: Ten years of Wild Turkey at a restrained 90 proof, which trades the 101's punch for polish. More oak and more composure, and one of the better age-stated bottles at its price.

Which One Should You Choose?

  • Go with Evan Williams Black Label if you want a dependable, inexpensive mixing bourbon and nothing more complicated than that at a lower price point.
  • Go with Russell’s Reserve 10 Year if you want an age-stated, oak-forward Wild Turkey with the volume turned down.

Best enjoyed cocktails, highball, rocks (Evan Williams Black Label); neat, rocks (Russell’s Reserve 10 Year).