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Jack Daniel’s 10 Year vs Joseph Magnus Straight Bourbon
Jack Daniel’s 10 Year and Joseph Magnus Straight Bourbon are cut from similar cloth: two takes on traditional Tennessee whiskeys, where the real difference is price (~$70 – $90 vs. ~$85 – $100).
Key Specifications
| Feature | Jack Daniel’s 10 Year | Joseph Magnus Straight Bourbon |
|---|---|---|
| Type / Style | Traditional Tennessee Whiskey | Traditional Bourbon |
| Mash Bill 1 | 80% corn, 8% rye, 12% malted barley | Not disclosed |
| Age | 10 years | No age statement |
| Proof | 97 proof (48.5% ABV) | 100 proof (50% ABV) +3 proof |
| Approx. Price 2 | ~$70 – $90 ~$13 less | ~$85 – $100 |
| Availability | Limited | Widely available easier to find |
- Joseph Magnus Straight Bourbon does not publish an official mash bill.
- US shelf prices as of 2026-10; they vary widely by market.
AG’s Rating and AG’s Notes
Jack Daniel’s 10 Year
Not rated yetNo notes yet.
Joseph Magnus Straight Bourbon
Not rated yetNo notes yet.
Flavor Profile
Jack Daniel’s 10 Year Joseph Magnus Straight Bourbon
Axis by axis, biggest gap first
fruit 6/8 fruit: Jack Daniel’s 10 Year 6 out of 10, Joseph Magnus Straight Bourbon 8 out of 10
sweetness 7/8 sweetness: Jack Daniel’s 10 Year 7 out of 10, Joseph Magnus Straight Bourbon 8 out of 10
oak 7/6 oak: Jack Daniel’s 10 Year 7 out of 10, Joseph Magnus Straight Bourbon 6 out of 10
nuttiness 4/5 nuttiness: Jack Daniel’s 10 Year 4 out of 10, Joseph Magnus Straight Bourbon 5 out of 10
spice 5/5 spice: Jack Daniel’s 10 Year 5 out of 10, Joseph Magnus Straight Bourbon 5 out of 10
heat 5/5 heat: Jack Daniel’s 10 Year 5 out of 10, Joseph Magnus Straight Bourbon 5 out of 10
Flavor Profile Differences
The fruit-versus-grain contrast drives this one.
- Jack Daniel’s 10 Year: The return of an age-stated Jack Daniel's after more than a century. Ten years add dark fruit, cocoa and real oak to the familiar banana-and-caramel Lynchburg profile.
- Joseph Magnus Straight Bourbon: Finished in Oloroso sherry, Pedro Ximenez sherry and Cognac casks. The casks layer dried fruit, orange and dark chocolate over the bourbon and leave a long, clove-spiced finish.
Which One Should You Choose?
- Go with Jack Daniel’s 10 Year if you want an older, oak-forward Jack Daniel's with dark fruit and cocoa at a lower price point.
- Go with Joseph Magnus Straight Bourbon if you want a sherry-and-Cognac-finished bourbon full of dried fruit and dark chocolate without hunting for it.
Best enjoyed neat, rocks (Jack Daniel’s 10 Year); neat (Joseph Magnus Straight Bourbon).