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Jack Daniel’s 10 Year vs Play Like a Champion Today Double Oaked Wheated Bourbon
Jack Daniel’s 10 Year and Play Like a Champion Today Double Oaked Wheated Bourbon sit on opposite sides of a familiar divide: an old-guard, classically built classic versus a sourced, wheat-forward blend.
Key Specifications
| Feature | Jack Daniel’s 10 Year | Play Like a Champion Today Double Oaked Wheated Bourbon |
|---|---|---|
| Type / Style | Traditional Tennessee Whiskey | Wheated Bourbon |
| Mash Bill 1 | 80% corn, 8% rye, 12% malted barley | 72% corn, 18% wheat, 10% malted barley |
| Age | 10 years +5 yr | 5 years |
| Proof | 97 proof (48.5% ABV) | 100 proof (50% ABV) +3 proof |
| Approx. Price 2 | ~$70 – $90 | ~$49 – $55 ~$28 less |
- Play Like a Champion Today Double Oaked Wheated Bourbon does not publish an official mash bill.
- US shelf prices as of 2026-10; they vary widely by market.
AG’s Rating and AG’s Notes
Jack Daniel’s 10 Year
Not rated yetNo notes yet.
Play Like a Champion Today Double Oaked Wheated Bourbon
Not rated yetNo notes yet.
Flavor Profile
Jack Daniel’s 10 Year Play Like a Champion Today Double Oaked Wheated Bourbon
Axis by axis, biggest gap first
fruit 6/3 fruit: Jack Daniel’s 10 Year 6 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 3 out of 10
oak 7/6 oak: Jack Daniel’s 10 Year 7 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 6 out of 10
nuttiness 4/5 nuttiness: Jack Daniel’s 10 Year 4 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 5 out of 10
sweetness 7/7 sweetness: Jack Daniel’s 10 Year 7 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 7 out of 10
spice 5/5 spice: Jack Daniel’s 10 Year 5 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 5 out of 10
heat 5/5 heat: Jack Daniel’s 10 Year 5 out of 10, Play Like a Champion Today Double Oaked Wheated Bourbon 5 out of 10
Flavor Profile Differences
The fruit-versus-grain contrast drives this one.
- Jack Daniel’s 10 Year: The return of an age-stated Jack Daniel's after more than a century. Ten years add dark fruit, cocoa and real oak to the familiar banana-and-caramel Lynchburg profile.
- Play Like a Champion Today Double Oaked Wheated Bourbon: A Notre Dame-licensed wheater given a second, double-oaked barrel. Maple, honey butter and toasted nuts lead, with charred wood and pepper on a long, warm finish.
Which One Should You Choose?
- Go with Jack Daniel’s 10 Year if you want an older, oak-forward Jack Daniel's with dark fruit and cocoa with an older age statement.
- Go with Play Like a Champion Today Double Oaked Wheated Bourbon if you want a double-oaked wheater with maple, toasted nuts and charred wood at a lower price point.
Best enjoyed neat, rocks (Jack Daniel’s 10 Year); neat, old-fashioned (Play Like a Champion Today Double Oaked Wheated Bourbon).