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Jack Daniel’s 12 Year vs Bulleit Bourbon 10 Year

Jack Daniel’s 12 Year and Bulleit Bourbon 10 Year sit on opposite sides of a familiar divide: an old-guard, classically built classic versus a blender-built, rye-forward bottling.

Key Specifications

Feature Jack Daniel’s 12 Year Bulleit Bourbon 10 Year
Type / Style Traditional Tennessee Whiskey High-Rye Bourbon
Mash Bill 1 80% corn, 8% rye, 12% malted barley 68% corn, 28% rye, 4% malted barley
Age 12 years +2 yr 10 years
Proof 107 proof (53.5% ABV) +16 proof 91.2 proof (45.6% ABV)
Approx. Price 2 ~$80 – $120 ~$45 – $55 ~$50 less
Availability Limited Widely available easier to find
  1. Bulleit Bourbon 10 Year does not publish an official mash bill.
  2. US shelf prices as of 2026-10; they vary widely by market.

AG’s Rating and AG’s Notes

Jack Daniel’s 12 Year

Not rated yet

No notes yet.

Bulleit Bourbon 10 Year

Not rated yet

No notes yet.

Flavor Profile

Jack Daniel’s 12 Year Bulleit Bourbon 10 Year
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

sweetness 8/5 sweetness: Jack Daniel’s 12 Year 8 out of 10, Bulleit Bourbon 10 Year 5 out of 10
spice 5/7 spice: Jack Daniel’s 12 Year 5 out of 10, Bulleit Bourbon 10 Year 7 out of 10
heat 6/4 heat: Jack Daniel’s 12 Year 6 out of 10, Bulleit Bourbon 10 Year 4 out of 10
nuttiness 4/2 nuttiness: Jack Daniel’s 12 Year 4 out of 10, Bulleit Bourbon 10 Year 2 out of 10
fruit 6/5 fruit: Jack Daniel’s 12 Year 6 out of 10, Bulleit Bourbon 10 Year 5 out of 10
oak 8/8 oak: Jack Daniel’s 12 Year 8 out of 10, Bulleit Bourbon 10 Year 8 out of 10

Flavor Profile Differences

Sweetness is where these two part ways.

  • Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
  • Bulleit Bourbon 10 Year: The older version of Bulleit's high-rye bourbon. Ten years add a lot of oak and leather to the usual rye spice, and the finish turns dry and woody.

Which One Should You Choose?

  • Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with more proof behind it.
  • Go with Bulleit Bourbon 10 Year if you want an oak-forward, ten-year high-rye bourbon at a gentle proof at a significantly lower price point and without hunting for it.

Best enjoyed neat, rocks (Jack Daniel’s 12 Year); neat, rocks (Bulleit Bourbon 10 Year).