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Jack Daniel’s 12 Year vs Bulleit Bourbon

Comparing Jack Daniel’s 12 Year and Bulleit Bourbon reveals a matchup between a traditional, even-keeled Kentucky staple and a blender-built, spice-driven bottling.

Key Specifications

Feature Jack Daniel’s 12 Year Bulleit Bourbon
Type / Style Traditional Tennessee Whiskey High-Rye Bourbon
Mash Bill 80% corn, 8% rye, 12% malted barley 68% corn, 28% rye, 4% malted barley
Age 12 years No age statement
Proof 107 proof (53.5% ABV) +17 proof 90 proof (45% ABV)
Approx. Price 1 ~$80 – $120 ~$25 – $32 ~$72 less
Availability Limited Widely available easier to find
  1. US shelf prices as of 2026-10; they vary widely by market.

AG’s Rating and AG’s Notes

Jack Daniel’s 12 Year

Not rated yet

No notes yet.

Bulleit Bourbon

Not rated yet

No notes yet.

Flavor Profile

Jack Daniel’s 12 Year Bulleit Bourbon
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

sweetness 8/5 sweetness: Jack Daniel’s 12 Year 8 out of 10, Bulleit Bourbon 5 out of 10
oak 8/5 oak: Jack Daniel’s 12 Year 8 out of 10, Bulleit Bourbon 5 out of 10
spice 5/7 spice: Jack Daniel’s 12 Year 5 out of 10, Bulleit Bourbon 7 out of 10
heat 6/4 heat: Jack Daniel’s 12 Year 6 out of 10, Bulleit Bourbon 4 out of 10
fruit 6/5 fruit: Jack Daniel’s 12 Year 6 out of 10, Bulleit Bourbon 5 out of 10
nuttiness 4/3 nuttiness: Jack Daniel’s 12 Year 4 out of 10, Bulleit Bourbon 3 out of 10

Flavor Profile Differences

Sweetness is where these two part ways.

  • Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
  • Bulleit Bourbon: The bottle that put high-rye bourbon in every cocktail bar in the country. Peppery and dry with the familiar MGP dill note, and it earns its place behind the bar more than in a glass on its own.

Which One Should You Choose?

  • Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with more proof behind it.
  • Go with Bulleit Bourbon if you want a dry, peppery, high-rye bourbon built for cocktails and available absolutely everywhere at a significantly lower price point.

Best enjoyed neat, rocks (Jack Daniel’s 12 Year); old-fashioned, cocktails, highball (Bulleit Bourbon).