Compare
Jack Daniel’s 12 Year vs Russell’s Reserve 10 Year
Put Jack Daniel’s 12 Year next to Russell’s Reserve 10 Year and you have a classic, corn-forward stalwart set against a classic, high-rye stalwart.
Key Specifications
| Feature | Jack Daniel’s 12 Year | Russell’s Reserve 10 Year |
|---|---|---|
| Type / Style | Traditional Tennessee Whiskey | High-Rye Bourbon |
| Mash Bill | 80% corn, 8% rye, 12% malted barley | 75% corn, 13% rye, 12% malted barley |
| Age | 12 years +2 yr | 10 years |
| Proof | 107 proof (53.5% ABV) +17 proof | 90 proof (45% ABV) |
| Approx. Price 1 | ~$80 – $120 | ~$40 – $50 ~$55 less |
| Availability | Limited | Widely available easier to find |
- US shelf prices as of 2026-10; they vary widely by market.
AG’s Rating and AG’s Notes
Jack Daniel’s 12 Year
Not rated yetNo notes yet.
Russell’s Reserve 10 Year
Not rated yetNo notes yet.
Flavor Profile
Jack Daniel’s 12 Year Russell’s Reserve 10 Year
Axis by axis, biggest gap first
sweetness 8/6 sweetness: Jack Daniel’s 12 Year 8 out of 10, Russell’s Reserve 10 Year 6 out of 10
fruit 6/4 fruit: Jack Daniel’s 12 Year 6 out of 10, Russell’s Reserve 10 Year 4 out of 10
heat 6/4 heat: Jack Daniel’s 12 Year 6 out of 10, Russell’s Reserve 10 Year 4 out of 10
spice 5/6 spice: Jack Daniel’s 12 Year 5 out of 10, Russell’s Reserve 10 Year 6 out of 10
nuttiness 4/3 nuttiness: Jack Daniel’s 12 Year 4 out of 10, Russell’s Reserve 10 Year 3 out of 10
oak 8/8 oak: Jack Daniel’s 12 Year 8 out of 10, Russell’s Reserve 10 Year 8 out of 10
Flavor Profile Differences
The clearest split is how sweet each one drinks.
- Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
- Russell’s Reserve 10 Year: Ten years of Wild Turkey at a restrained 90 proof, which trades the 101's punch for polish. More oak and more composure, and one of the better age-stated bottles at its price.
Which One Should You Choose?
- Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with more proof behind it.
- Go with Russell’s Reserve 10 Year if you want an age-stated, oak-forward Wild Turkey with the volume turned down at a significantly lower price point and without hunting for it.
Best enjoyed neat, rocks (Jack Daniel’s 12 Year); neat, rocks (Russell’s Reserve 10 Year).