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Jack Daniel’s 12 Year vs Willett Pot Still Reserve

Jack Daniel’s 12 Year and Willett Pot Still Reserve are cut from similar cloth: two takes on traditional Tennessee whiskeys, where the real difference is price (~$80 – $120 vs. ~$45 – $60).

Key Specifications

Feature Jack Daniel’s 12 Year Willett Pot Still Reserve
Type / Style Traditional Tennessee Whiskey Traditional Bourbon
Mash Bill 1 80% corn, 8% rye, 12% malted barley Not disclosed
Age 12 years No age statement
Proof 107 proof (53.5% ABV) +13 proof 94 proof (47% ABV)
Approx. Price 2 ~$80 – $120 ~$45 – $60 ~$48 less
Availability Limited Widely available easier to find
  1. Willett Pot Still Reserve does not publish an official mash bill.
  2. US shelf prices as of 2026-10; they vary widely by market.

AG’s Rating and AG’s Notes

Jack Daniel’s 12 Year

Not rated yet

No notes yet.

Willett Pot Still Reserve

Not rated yet

No notes yet.

Flavor Profile

Jack Daniel’s 12 Year Willett Pot Still Reserve
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

oak 8/6 oak: Jack Daniel’s 12 Year 8 out of 10, Willett Pot Still Reserve 6 out of 10
heat 6/4 heat: Jack Daniel’s 12 Year 6 out of 10, Willett Pot Still Reserve 4 out of 10
sweetness 8/7 sweetness: Jack Daniel’s 12 Year 8 out of 10, Willett Pot Still Reserve 7 out of 10
spice 5/5 spice: Jack Daniel’s 12 Year 5 out of 10, Willett Pot Still Reserve 5 out of 10
fruit 6/6 fruit: Jack Daniel’s 12 Year 6 out of 10, Willett Pot Still Reserve 6 out of 10
nuttiness 4/4 nuttiness: Jack Daniel’s 12 Year 4 out of 10, Willett Pot Still Reserve 4 out of 10

Flavor Profile Differences

Barrel influence is the main separator.

  • Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
  • Willett Pot Still Reserve: Famous first for the pot-still-shaped decanter and second for the whiskey, which is a fair ordering. Pleasant, sweet and fruit-leaning, with a good deal of the price attached to the glass.

Which One Should You Choose?

  • Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with more proof behind it.
  • Go with Willett Pot Still Reserve if you want a distinctive bottle on the shelf and an easy, fruit-forward pour inside it at a significantly lower price point.

Best enjoyed neat, rocks (Jack Daniel’s 12 Year); neat, rocks (Willett Pot Still Reserve).