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New Riff Bottled-in-Bond vs Jack Daniel’s 10 Year

New Riff Bottled-in-Bond and Jack Daniel’s 10 Year sit on opposite sides of a familiar divide: a new-wave, rye-forward craft style versus an old-guard, classically built classic.

Key Specifications

Feature New Riff Bottled-in-Bond Jack Daniel’s 10 Year
Type / Style High-Rye Bourbon Traditional Tennessee Whiskey
Mash Bill 65% corn, 30% rye, 5% malted barley 80% corn, 8% rye, 12% malted barley
Age 4 years 10 years +6 yr
Proof 100 proof (50% ABV) +3 proof 97 proof (48.5% ABV)
Approx. Price 1 ~$38 – $45 ~$39 less ~$70 – $90
Availability Widely available easier to find Limited
  1. US shelf prices as of 2026-08; they vary widely by market.

AG’s Rating and AG’s Notes

New Riff Bottled-in-Bond

Not rated yet

No notes yet.

Jack Daniel’s 10 Year

Not rated yet

No notes yet.

Flavor Profile

New Riff Bottled-in-Bond Jack Daniel’s 10 Year
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

spice 9/5 spice: New Riff Bottled-in-Bond 9 out of 10, Jack Daniel’s 10 Year 5 out of 10
sweetness 4/7 sweetness: New Riff Bottled-in-Bond 4 out of 10, Jack Daniel’s 10 Year 7 out of 10
oak 5/7 oak: New Riff Bottled-in-Bond 5 out of 10, Jack Daniel’s 10 Year 7 out of 10
fruit 5/6 fruit: New Riff Bottled-in-Bond 5 out of 10, Jack Daniel’s 10 Year 6 out of 10
heat 6/5 heat: New Riff Bottled-in-Bond 6 out of 10, Jack Daniel’s 10 Year 5 out of 10
nuttiness 3/4 nuttiness: New Riff Bottled-in-Bond 3 out of 10, Jack Daniel’s 10 Year 4 out of 10

Flavor Profile Differences

The gap between these two is mostly about spice.

  • New Riff Bottled-in-Bond: At 30% rye this is about as spice-forward as bourbon gets before becoming rye whiskey. Peppery and herbal with mint and dill, non-chill-filtered for texture, and noticeably dry rather than sweet.
  • Jack Daniel’s 10 Year: The return of an age-stated Jack Daniel's after more than a century. Ten years add dark fruit, cocoa and real oak to the familiar banana-and-caramel Lynchburg profile.

Which One Should You Choose?

  • Go with New Riff Bottled-in-Bond if you want aggressive rye spice and a dry, herbal profile from a modern craft distillery at a significantly lower price point.
  • Go with Jack Daniel’s 10 Year if you want an older, oak-forward Jack Daniel's with dark fruit and cocoa with an older age statement.

Best enjoyed neat, old-fashioned, cocktails (New Riff Bottled-in-Bond); neat, rocks (Jack Daniel’s 10 Year).