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Rebel 100 vs Russell’s Reserve 10 Year

Comparing Rebel 100 and Russell’s Reserve 10 Year reveals a matchup between a blender-built, wheated bottling and a traditional, spice-driven Kentucky staple.

Key Specifications

Feature Rebel 100 Russell’s Reserve 10 Year
Type / Style Wheated Bourbon High-Rye Bourbon
Mash Bill 1 68% corn, 20% wheat, 12% malted barley 75% corn, 13% rye, 12% malted barley
Age No age statement 10 years
Proof 100 proof (50% ABV) +10 proof 90 proof (45% ABV)
Approx. Price 2 ~$20 – $25 ~$23 less ~$40 – $50
  1. Rebel 100 does not publish an official mash bill.
  2. US shelf prices as of 2026-10; they vary widely by market.

AG’s Rating and AG’s Notes

Rebel 100

Not rated yet

No notes yet.

Russell’s Reserve 10 Year

Not rated yet

No notes yet.

Flavor Profile

Rebel 100 Russell’s Reserve 10 Year
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

spice 2/6 spice: Rebel 100 2 out of 10, Russell’s Reserve 10 Year 6 out of 10
oak 4/8 oak: Rebel 100 4 out of 10, Russell’s Reserve 10 Year 8 out of 10
sweetness 7/6 sweetness: Rebel 100 7 out of 10, Russell’s Reserve 10 Year 6 out of 10
heat 5/4 heat: Rebel 100 5 out of 10, Russell’s Reserve 10 Year 4 out of 10
fruit 4/4 fruit: Rebel 100 4 out of 10, Russell’s Reserve 10 Year 4 out of 10
nuttiness 3/3 nuttiness: Rebel 100 3 out of 10, Russell’s Reserve 10 Year 3 out of 10

Flavor Profile Differences

Rye spice is the dividing line here.

  • Rebel 100: A budget wheater at a useful proof. Sweet vanilla, honey and caramel with soft bread notes and very little rye bite.
  • Russell’s Reserve 10 Year: Ten years of Wild Turkey at a restrained 90 proof, which trades the 101's punch for polish. More oak and more composure, and one of the better age-stated bottles at its price.

Which One Should You Choose?

  • Go with Rebel 100 if you want a sweet, 100-proof wheater for mixing and easy sipping at a lower price point.
  • Go with Russell’s Reserve 10 Year if you want an age-stated, oak-forward Wild Turkey with the volume turned down.

Best enjoyed rocks, old-fashioned, cocktails (Rebel 100); neat, rocks (Russell’s Reserve 10 Year).