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Rowan's Creek vs Jack Daniel’s 12 Year
On paper Rowan's Creek and Jack Daniel’s 12 Year are near neighbours — both traditional bourbons — so price (~$40 – $50 vs. ~$80 – $120) is what actually decides it.
Key Specifications
| Feature | Rowan's Creek | Jack Daniel’s 12 Year |
|---|---|---|
| Type / Style | Traditional Bourbon | Traditional Tennessee Whiskey |
| Mash Bill 1 | Not disclosed | 80% corn, 8% rye, 12% malted barley |
| Age | No age statement | 12 years |
| Proof | 100.1 proof (50.0% ABV) | 107 proof (53.5% ABV) +7 proof |
| Approx. Price 2 | ~$40 – $50 ~$55 less | ~$80 – $120 |
| Availability | Widely available easier to find | Limited |
- Rowan's Creek does not publish an official mash bill.
- US shelf prices as of 2026-10; they vary widely by market.
AG’s Rating and AG’s Notes
Rowan's Creek
Not rated yetNo notes yet.
Jack Daniel’s 12 Year
Not rated yetNo notes yet.
Flavor Profile
Rowan's Creek Jack Daniel’s 12 Year
Axis by axis, biggest gap first
oak 4/8 oak: Rowan's Creek 4 out of 10, Jack Daniel’s 12 Year 8 out of 10
sweetness 6/8 sweetness: Rowan's Creek 6 out of 10, Jack Daniel’s 12 Year 8 out of 10
spice 7/5 spice: Rowan's Creek 7 out of 10, Jack Daniel’s 12 Year 5 out of 10
fruit 4/6 fruit: Rowan's Creek 4 out of 10, Jack Daniel’s 12 Year 6 out of 10
nuttiness 2/4 nuttiness: Rowan's Creek 2 out of 10, Jack Daniel’s 12 Year 4 out of 10
heat 5/6 heat: Rowan's Creek 5 out of 10, Jack Daniel’s 12 Year 6 out of 10
Flavor Profile Differences
Barrel influence is the main separator.
- Rowan's Creek: A small-batch Willett bottling that tastes rye-forward and herbal. Honey and caramel sit under mint, hay and warm spice, with a peppermint lift on the finish.
- Jack Daniel’s 12 Year: Twelve-year Jack Daniel's at 107 proof. Sweet and creamy, with butterscotch, pipe tobacco and seasoned oak.
Which One Should You Choose?
- Go with Rowan's Creek if you want an herbal, minty, rye-forward Willett bottling at a significantly lower price point and without hunting for it.
- Go with Jack Daniel’s 12 Year if you want a sweet, creamy, well-aged Jack Daniel's with pipe tobacco and oak with slightly more proof behind it.
Best enjoyed neat, old-fashioned, cocktails (Rowan's Creek); neat, rocks (Jack Daniel’s 12 Year).