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Russell’s Reserve 10 Year vs Rebel 100

Comparing Russell’s Reserve 10 Year and Rebel 100 reveals a matchup between a traditional, spice-driven Kentucky staple and a sourced, wheated blend.

Key Specifications

Feature Russell’s Reserve 10 Year Rebel 100
Type / Style High-Rye Bourbon Wheated Bourbon
Mash Bill 1 75% corn, 13% rye, 12% malted barley 68% corn, 20% wheat, 12% malted barley
Age 10 years No age statement
Proof 90 proof (45% ABV) 100 proof (50% ABV) +10 proof
Approx. Price 2 ~$40 – $50 ~$20 – $25 ~$23 less
  1. Rebel 100 does not publish an official mash bill.
  2. US shelf prices as of 2026-08; they vary widely by market.

AG’s Rating and AG’s Notes

Russell’s Reserve 10 Year

Not rated yet

No notes yet.

Rebel 100

Not rated yet

No notes yet.

Flavor Profile

Russell’s Reserve 10 Year Rebel 100
sweetnessspiceoakfruitheatnuttiness

Axis by axis, biggest gap first

spice 6/2 spice: Russell’s Reserve 10 Year 6 out of 10, Rebel 100 2 out of 10
oak 8/4 oak: Russell’s Reserve 10 Year 8 out of 10, Rebel 100 4 out of 10
sweetness 6/7 sweetness: Russell’s Reserve 10 Year 6 out of 10, Rebel 100 7 out of 10
heat 4/5 heat: Russell’s Reserve 10 Year 4 out of 10, Rebel 100 5 out of 10
fruit 4/4 fruit: Russell’s Reserve 10 Year 4 out of 10, Rebel 100 4 out of 10
nuttiness 3/3 nuttiness: Russell’s Reserve 10 Year 3 out of 10, Rebel 100 3 out of 10

Flavor Profile Differences

Rye spice is the dividing line here.

  • Russell’s Reserve 10 Year: Ten years of Wild Turkey at a restrained 90 proof, which trades the 101's punch for polish. More oak and more composure, and one of the better age-stated bottles at its price.
  • Rebel 100: A budget wheater at a useful proof. Sweet vanilla, honey and caramel with soft bread notes and very little rye bite.

Which One Should You Choose?

  • Go with Russell’s Reserve 10 Year if you want an age-stated, oak-forward Wild Turkey with the volume turned down.
  • Go with Rebel 100 if you want a sweet, 100-proof wheater for mixing and easy sipping at a lower price point.

Best enjoyed neat, rocks (Russell’s Reserve 10 Year); rocks, old-fashioned, cocktails (Rebel 100).